LARA JEBB

Visiting the MoMA in New York was another thing I was highly anticipating when going to New York. When we there, the exhibition ‘Items: Is fashion modern?’ was taking place. The exhibition explores the present, past and future precedence of 111 items of clothing and accessories that have had a strong impact on the world in the 20th and 21st centuries - and continue to hold currency today. The list consisted of must have items such YSL touche éclat, wonderbras, tattoos and Air

Digital marketing has become an integral part of society over the last decade. As of 2017, thirty percent of people in the UK have five or more personal devices meaning that brand marketers now have more ways of communicating interactively and directly with target consumers; turning viewers into customers. This emergence of technology at such a rapid pace means brands must adapt to communicate digitally with consumers through devices. Ways brands could digitally communicate i

Towards the end of the end of the Second World War in 1941 when raw materials (cloth, wool, leather etc.) for clothing were to be sustained and were scarcely available, the British government introduced Utility Clothing to benefit and aid the public. Many of the skilled labourers had left to fight so it was vital for clothing manufacturers to become more efficient in their trade. The government was battling increasing clothing prices so it was crucial for the civilian populat

Vivienne Westwood began her journey to becoming one of the greatest British designers in the 1960s in London. Vivienne and her lover, Malcolm McLaren, were inspired by rebellion and had a particular interest in 1950’s clothing, memorabilia and music. In 1971 the pair opened their shop Let it Rock in London. The designers’ interests quickly turned to looks inspired by biker clothing, zips and leather. With this new aesthetic came new designs of t-shirts featuring provocative m