LARA JEBB

Now so prominent in fashion today with the athleisure trend, activewear began in the US around the 1930s. Clare Potter and Claire McCardell were the first American designers to gain recognition for their innovative clothing designs with ‘problem solving ingenuity and realistic lifestyle applications.’ They designed easy to wear/ comfortable pieces using practical fabrics such as cotton and jersey which were obviously easier to play sports in as oppose to the dresses they were

With the rise of Veganism in the last decade, an awareness and care for animals has never been so mainstream. There is a care in my heart for the protection of animals however I could not be vegan. Some would say this is because I don't care enough but to me there are degrees of care. In my eyes, natural selection presented us with an ultimatum of survival of the fittest and this involves the food chain being something that is still apparent. However, there is no part of me t

Looking at the bright side of fashion vs the dark side we were grouped in to examining and drawing ideas from specific colours. After being given pink I was initially sceptical as I thought there wouldn't be that much exploration involved with pink as its such a cliché colour but I was wrong. We were tasked with producing two mood boards with an emphasis on a mixture of image selection, online research, tear sheets and use of our own photos. COLOUR COURAGE The first mood boar

The relationship between words and image has always been extremely powerful; the way an image is paired with words can change the way you see or read the world. Being able to determine how people read through image and envision through word brings great influence and with this comes control. I explored two positive interpretations and two negative interpretations of the relationship; an advert copy strap line and an album cover; an article headline and a graffiti parody. Usin

FASHION: preparation for social environment where interaction, charm and charisma are key not need based - lifestyle/ consumerist based a form of expression trends/ styles evolution - change in all areas primary and secondary consumerism collaboration very important COMMUNICATION: getting to the consumer story telling - using seductive language power of imagery - in touch with the visual world and concerned with visual tools subtle communication through hidden advertisements