PINK - RELATIONSHIP BETWEEN WORD AND IMAGE

The relationship between words and image has always been extremely powerful; the way an image is paired with words can change the way you see or read the world. Being able to determine how people read through image and envision through word brings great influence and with this comes control. I explored two positive interpretations and two negative interpretations of the relationship; an advert copy strap line and an album cover; an article headline and a graffiti parody. Using an app on my phone I added a 3D effect which added dimension to the image and enhanced the pink colour.

POSITIVE INTERPRETATIONS:

ADVERT COPY STRAP LINE

I chose the brand American Apparel to create a poster as I felt their brand best reflected the ‘cheekiness’ of my image. The sex appeal of the image would attract the attention of teens who are the consumers at American Apparel. The words ‘sweet like candy’ accompanied by the image of lips holding a sweet draws the consumer to imagining a sense of innocence even though the image portrays a sexiness.

ALBUM COVER

With the rise of Kylie Jenner and the obsession with her big lips came a heightened attraction to the feature. Drawing back from my mood boards I wanted to incorporate heartbreak in to the album title. Between the lips is a sweet so my album title ‘heartbreak diet’ pokes fun at dieting by the consumption of the sweet.

NEGATIVE INTERPRETATIONS:

ARTICLE HEADLINE (AND TEXT FOR CRITICAL JOURNALISM)

For this negative interpretation I once again highlighted how girls are stereotyped to like the colour pink and with this comes prejudice to do with their abilities in comparison to boys. The headline for the critical journalism was 'For the love of girls: Can girls overcome the stereotypes associated with wearing pink? Are the stereotypes really so bad?'

GRAFITTI PARODY

Social media affects everyone’s life these days whether you want it to or not. The original line across the image that imagined was a typical phrase for a brand to use was ‘Take a selfie, Love your life’ but for the graffiti I wrote over love and changed it to ‘fake’. This was an acknowledgment towards how the way you present yourself on social media is not necessarily the real you. We spend hours scrolling through these influencer pages but we only see one side to them and they're not always the most accurate representation of their lives.