LARA JEBB

Fragrance is an integral part of anyones lifestyle. We change our outfits everyday so why shouldn't we do the same with fragrance’s we wear? Visiting one of the fashion capitals of the world, I found the demand for a range of fragrance has never been so high. We visited big department stores such as Selfridges, House of Fraser and Liberty London. We found that each store presents their fragrance selection in very subtle but different ways. Selfridges presents a large luxury,

‘No.5 is like the soft music that underlies the playing of a love scene. It kindles the imagination; indelibly fixes the scene in the memory of the players’ - Chanel No.5 campaign from 1937. This quote alone shows you how timeless this fragrance is. You’re buying a story of elegance, lust and glamour - not just a fragrance, and this is what resonates with the target consumer. In this blog, I’m going to be looking at how they’ve revamped the cult classic that is Chanel No.5. C

‘Her bearing is unique. This ultra-modern woman cannot be reined it: an attitude cannot be tamed, it can only be admired, celebrated. Bold and cereal, intensely feminine. She listens to the gallop of her heart.’ This campaign is about women being able to dance to their own rhythm - owning themselves and what they want. The campaign is advertised with an underlying equestrian theme - even the shape of the bottle is reminiscent of a stirrup. In the magazine advert, the bottle s

Issey Miyake is a Japanese fashion designer, widely recognised for his technology - driven clothing designs and exhibitions In this blog, I’m going to be looking at his fragrance L’eau D’Issey. What I love about this campaign and the bottle design is the freshness and purity of it. There is a harmony of simple, subtle shapes that trickle down to flower meeting water. The slender, sleek bottle is almost avant-garde in way that fragrance bottles tend to be chunkier not delicate