GALOP D'HERMÈS

‘Her bearing is unique. This ultra-modern woman cannot be reined it: an attitude cannot be tamed, it can only be admired, celebrated. Bold and cereal, intensely feminine. She listens to the gallop of her heart.’ This campaign is about women being able to dance to their own rhythm - owning themselves and what they want.

The campaign is advertised with an underlying equestrian theme - even the shape of the bottle is reminiscent of a stirrup. In the magazine advert, the bottle seems to be galloping in the mud alongside a dancing woman. This suggests the bottle can make you feel as spirited and free as the woman dancing. This fragrance is frenetic and passionate and demands to be worn on women who are strong and live on their own terms. Horses are statuesque, peaceful creatures but they know they can over power those who threaten them and this fragrance is trying to portray power. Even the scent is horse related - blending rose and leather (reigns on a horse made of leather)