RITUEL DE FILLE - CONCEPTS

Brand Statement

My Inner Goddess collection within Rituel De Fille offers a unique mythological tie between the power of makeup and the force of fragrance. In a world clouded by constant scrutiny, these fragrances offer a platform for self-cleansing through the simplicity of crystals. It’s about celebrating the vitality of the connection between the past through to the present. Each mythical fragrance tells a different story of how they came to be and how their kinship allows the energy from a bodiless dimension to manifest itself in a material form.

Visual codes

Working with Rituel De Fille as a premium brand, the visual codes of my Inner Goddess collection will consist of delicate, clear packaging in conjunction with their current sleek aesthetic. The basis of my collection is on the idea that less is more. The less you see on the bottle and packaging, the deeper and more meaningful the story is – almost as if the story is hidden within the bottle not being shouted on the outside. The considered design and crafted word marque reflects the brand and tells a premium story. I will have a no clutter approach that portrays luxury and allows the product to express itself.

Semiotics

The colour’s chosen for the individual fragrance’s each represents its own story. I want to make each colour as intense as possible to match Ritual De Fille’s love for concentrated pigment. I created each colour palette from every selected crystal’s unique colours. As every crystal stands for a unique story, their chosen bottle/ packaging colour reflects their heritage. The fragrance will come in a box that is opened to reveal the fragrance and underneath will sit a removable crystal related to the fragrance of your choice. The opening of the box represents opening your mind and body to another meditational level. The crystal, fragrance and/or box can then sit in any place you see fit and remind you of the mystical level it began and serve its unique purpose in helping you.

Resonance

The Inner Goddess collection advances over others as the consumer is becoming part of a story rather than buying because they like what they see. These fragrances are for those who want to learn about themselves and their inner Goddesses. A crystal on the surface is a pretty rock, to the consumer of this collection, it’s a silent power from within. The strength from the ancient stories within the crystals provides a sense of dominance over mind, body, and soul. To wear these fragrances is to wear ownership of yourself.